Privacy Policy – caloTrac

caloTrac Privacy Policy

Effective Date: 29 November 2024

Thank you for choosing caloTrac to help track your meals and calorie intake. Your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and share your information when you use our app.

1. Information We Collect

1.1 User Login Data:
We collect and store your email address and name when you create an account. This information is used for authentication and account management purposes.

1.2 Meal Entry Data:
When you submit a meal via photo or text prompt:

  • We process this data through a third-party AI system.
  • Only the photo or text prompt is shared with the AI for inference purposes; no personal data accompanies it.

1.3 Inference Results:
The output from the AI (nutritional information such as fats, carbs, proteins, calories, and food components) is stored in your account. This data, referred to as Meal Entries, helps you track your dietary habits.

1.4 Analytics and Tracking Data:
We use Google Analytics to collect anonymized usage data, such as:

  • Events like user registrations, trial button clicks, and inferences.
  • Device information (e.g., operating system, app version).
    This data helps us improve app functionality and measure our advertising efforts to promote our app.

2. How We Use Your Information

2.1 Account Management:
Your login data is used to authenticate access to caloTrac and allow you to retrieve stored meal entries across devices.

2.2 Meal Tracking:
Your meal entries and associated nutritional information are securely stored to help you monitor your dietary habits over time.

2.3 Service Improvement:
We analyze anonymized, aggregated data to improve app functionality and user experience.

2.4 Advertising and Conversion Tracking:
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This includes tracking specific actions, such as:

  • User registrations.
  • Trial button clicks.
  • Inferences (e.g., meal submissions type via photo or text).
    No personally identifiable information is shared with Google Ads for this purpose.

3. Data Protection

3.1 Secure Storage:
We implement encryption and access control measures to protect your data. Only your email, name, and meal entry data are stored securely on our backend.

3.2 Third-Party AI Processing:
Any photo or text prompt you submit is processed securely by a third-party AI provider. No personally identifiable information is sent to this provider aside from the photo or text itself.

3.3 Firebase and Google Ads:

  • Firebase Analytics and Google Ads collect anonymized usage data to help us analyze app performance and our advertising effectiveness.
  • Users can opt out of personalized ads and analytics tracking through their device settings (see Section 5.2).

4. Data Sharing

4.1 Third-Party Providers:
We may share anonymized or aggregated data with trusted third-party providers (e.g., Firebase and Google Ads) to improve app functionality and measure conversions.

4.2 Legal Compliance:
We may disclose your information if required to comply with legal obligations or to protect our rights and property.

5. Your Privacy Rights

5.1 GDPR and CCPA Compliance:
If you are a user in the EU or California, you have the following rights:

  • Access Your Data: Request details of the data we collect and store.
  • Delete Your Data: Request deletion of your personal data.
  • Opt-Out of Tracking: Opt-out of personalized advertising and analytics tracking.

5.2 Opt-Out Instructions:
You can manage your privacy preferences through your device settings:

  • Android: Go to Google Settings > Ads > Opt out of Ads Personalization.
  • iOS: Go to Settings > Privacy > Apple Advertising > Turn off Personalized Ads.

5.3 Contact Us:
To exercise your privacy rights, contact us at admin@tracorder.com.

6. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. If significant changes are made, we will notify you through the app or by email. Continued use of caloTrac after such changes will constitute your consent to the revised terms.

7. Consent

By using caloTrac, you agree to this Privacy Policy and the processing of your data as described.