Privacy Policy

Revision: Added Meta (Facebook) App Events for analytics and ad attribution.

Thank you for choosing caloTrac to help track your meals and calorie intake. Your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and share your information when you use our app.

1. Information We Collect

1.1 User Login Data: We collect and store your email address and name when you create an account. This information is used for authentication and account management purposes.

1.2 Meal Entry Data: When you submit a meal via photo or text prompt, we process this data through a third-party AI system. Only the photo or text prompt is shared with the AI for inference purposes; no personal data accompanies it.

1.3 Inference Results: The output from the AI (nutritional information such as fats, carbs, proteins, calories, and food components) is stored in your account. This data, referred to as Meal Entries, helps you track your dietary habits.

1.4 Analytics and Tracking Data: We use Google Analytics and Firebase to collect anonymized usage data, such as events (registrations, inferences, clicks) and device information. This helps us improve app stability and measure our advertising efforts. We also use Meta App Events to measure the effectiveness of our advertising on Meta's platforms, securely sharing anonymized user IDs with Meta.

1.5 Advertising and AdMob: We use Google AdMob to serve advertisements in the free tier of caloTrac. These include rewarded ads, where users watch an ad to earn scanning credits. AdMob may collect non-personally identifiable information such as device identifiers and interaction data. No personal data (name/email) is shared with advertisers.

2. How We Use Your Information

2.1 Account Management: Your login data is used to authenticate access to caloTrac and allow you to retrieve stored meal entries across devices.

2.2 Meal Tracking: Your meal entries and associated nutritional information are securely stored to help you monitor your dietary habits over time.

2.3 Service Improvement: We analyze anonymized, aggregated data to improve app functionality and user experience.

2.4 Advertising and Conversion Tracking: We use data from our analytics and ad partners (Google and Meta) to serve rewarded video ads via AdMob, measure ad conversions, and analyze app usage.

3. Data Protection

3.1 Secure Storage: We implement encryption and access control measures to protect your data. Only your email, name, and meal entry data are stored securely on our backend.

3.2 Third-Party AI Processing: Any photo or text prompt you submit is processed securely by a third-party AI provider. No personally identifiable information is sent to this provider aside from the photo or text itself.

3.3 Third-Party Analytics and Ad Services: Our partners (Firebase, AdMob, Google Ads, and Meta App Events) collect anonymized usage data. We do not share your sensitive personal meal data with them. You can opt out of personalized ads and tracking through your device settings.

4. Data Sharing

4.1 Third-Party Providers: We may share anonymized or aggregated data with trusted third-party providers (e.g., Firebase, AdMob, Google Ads, and Meta App Events) to improve app functionality, serve ads, and measure conversions.

4.2 Legal Compliance: We may disclose your information if required to comply with legal obligations or to protect our rights and property.

5. Your Privacy Rights

5.1 GDPR and CCPA Compliance: If you are a user in the EU or California, you have the right to access your data, request deletion of your personal data, and opt-out of personalized advertising and analytics tracking.

5.2 Opt-Out Instructions: You can manage your privacy preferences through your device settings:
Android: Settings > Google > Ads > Opt out of Ads Personalization
iOS: Settings > Privacy > Apple Advertising > Turn off Personalized Ads

5.3 Contact Us: To exercise your privacy rights, contact us at admin@tracorder.com.

6. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. If significant changes are made, we will notify you through the app or by email. Continued use of caloTrac after such changes will constitute your consent to the revised terms.

7. Consent

By using caloTrac, you agree to this Privacy Policy and the processing of your data as described.